Digital Dada Advocates (SRHR & SGBV Leadership Program)

Terms of Reference (ToR): Digital Dada Advocates (SRHR & SGBV Leadership Program)

Program Alignment: SKILLs • PAZA • MAMA SIRI

1. Background

This Ability Trust is a women-led nonprofit organization dedicated to advancing the sexual and reproductive health and rights (SRHR) of women and girls with disabilities across Kenya and the region. The Trust leverages technology to promote inclusive healthcare, train healthcare providers, strengthen community systems, and use data for evidence-based advocacy.

Digital exclusion remains a major barrier to empowerment. Only 6% of women with disabilities in low-income countries have access to digital tools (UN, 2022). This limits access to SRHR information, civic participation, and employment. The Digital Dada initiative responds to this gap by building digital literacy, leadership, and advocacy capacity among young women with disabilities.

In 2025, the program will evolve into a Digital Dada Advocacy Leadership Cohort, integrated across three flagship programs:

• SKILLs Program – builds knowledge and digital competencies in Disability-Inclusive SRHR, Policy Advocacy, and Digital Literacy
• PAZA Program – drives policy influence, civic engagement, and data-driven advocacy using the Hesabika platform.
• Mama Siri Program – anchors community engagement through inclusive SRHR and SGBV response systems, with Mama Siri Hubs and helpline networks.

Together, these pillars form a sustainable ecosystem for digital empowerment, policy advocacy, and community action.

2. Program Goal

To empower young women with disabilities as Digital Dada Advocacy Leaders who bridge online and community-level SRHR and SGBV (Sexual and Gender-Based Violence) advocacy, driving evidence-based change in collaboration with Mama Siri, PAZA, and SKILLs programs.

3. Specific Objectives

1. Leadership & Capacity Building:
   Strengthen digital advocacy, communication, and leadership skills of young women with disabilities through structured and continuous training aligned with the SKILLs Program.
2. Integration with Mama Siri:
   Foster collaboration between Digital Dadas and Mama Siris to ensure coordinated advocacy, content creation, and referral linkages at the county level.
3. Evidence-Based Advocacy:
   Support the PAZA initiative by collecting community insights, documenting lived experiences, and translating them into accessible digital campaigns and policy briefs.
4. Visibility & Public Engagement:
   Increase the visibility of women with disabilities as digital opinion leaders and content creators in national SRHR and SGBV dialogues.
5. Accountability & Safeguarding:
   Ensure inclusive, ethical, and survivor-centered storytelling that upholds privacy, consent, and brand safety standards.

4. Scope of Work

The Digital Dada Advocates will:

• Co-create inclusive SRHR/SGBV digital campaigns and advocacy materials aligned with the PAZA roadmap and This Ability Trust priorities.
• Translate complex policy and SRHR issues into accessible, culturally relevant multimedia content (posts, videos, infographics, and podcasts).
• Support Mama Siri Officers during community meetings, documenting impact stories and amplifying them online.
• Participate in continuous capacity development sessions facilitated by the Skills Officer, on various topics.
• Collaborate with the ICT Officer to ensure all digital outputs meet accessibility standards (captioning, alt text, high contrast).
• Support PAZA webinars, roundtables, and global observance campaigns through live coverage and digital amplification.
• Use Hesabika and social media analytics to track engagement, gather community feedback, and support evidence-based advocacy.

5. Deliverables

6. Capacity Building & Mentorship

• Facilitator: Skills Officer (with Media and Mama Siri Officers).
• Approach: Blended (Zoom + in-person) 6-month structured mentorship cycle, aligned to SKILLs e-Learning platform
• Modules: Digital Storytelling, Policy Advocacy, Disability-Inclusive SRHR, Safeguarding, and Leadership Development.
• Outputs:
  • Personal Digital Advocacy Portfolio showcasing growth, skills, and content.
  • Peer learning via WhatsApp and e-Learning groups for reflection and discussion.
  • Participation in at least one cross-program webinar or campaign per quarter.

7. Collaboration & Reporting Structure

Digital Dada Advocates will report to and work collaboratively with:

• Media Officer: Technical oversight, storytelling quality, and branding.
• Mama Siri Officer: Coordination of field activities, county-level advocacy, and documentation.
• Skills Officer: Capacity building, mentorship tracking, and curriculum alignment.
• PAZA Advocacy Officer: Alignment with policy messaging, TWG updates, and Hesabika data.

Monthly coordination meetings will review deliverables, training progress, and community insights.

8. Safeguarding & Ethical Guidelines

• Uphold This Ability Trust’s safeguarding and anti-bribery policies.
• Obtain informed consent for all identifiable content.
• Protect data privacy and avoid sharing sensitive user information or geolocation data.
• Ensure SRHR information aligns with WHO and UNFPA standards.
• Report online harassment or exploitation immediately using approved escalation protocols.

9. Duration

January – December 2026 (12 months), renewable based on performance, participation, and available funding.

10. Qualifications

• Graduate or alumna of the Digital Dada Program.
• Active digital presence (1,000–20,000 followers; ≥8% engagement).
• Demonstrated content creation and advocacy experience.
• Knowledge of disability-inclusive communication, safeguarding, and consent.
• Lived experience of disability and/or involvement in SRHR advocacy is an asset.

11. Application Process

Interested candidates should submit:

• CV and cover letter,
• Social media or portfolio links,
• 60-second introductory video outlining their advocacy focus, and

Send applications to info@this-ability.org
Subject: Application – Digital Dada Advocates Program 2026
Deadline: 3rd December 2025

12. Equality & Accountability

1. This Ability Trust has zero tolerance for corruption and fraud. You are required to go through and comply with the anti-bribery policy to get a better understanding of this and the other policies that the Trust’s operations focus on.
2. This Ability Trust has a zero-tolerance policy towards sexual exploitation and abuse (SEA). You must prohibit SEA, implement preventative measures, report any SEA allegations to the Trust, take corrective action when SEA occurs and ensure victims of any age receive appropriate support. The Trust makes available annual sexual exploitation and abuse prevention and response training for all supervisors, managers, consultants and employees. You are required to go through and comply with the Safeguarding and Protection Policy.
3. The Trust affirms its established policy of non-discrimination in employment and its commitment to affirmative action in being an equal opportunity employer, particularly in the employment of women with disabilities. 
4. This Ability Trust reserves the right to offer comparable assignments to those qualified candidates that may not have been selected for this consultancy assignment which they applied for. These offers will be based on the needs of the organisation, appropriateness and relevance to the candidate’s educational backgrounds and work experience. Only those candidates in whose qualifications and experience the Trust has further interest will be contacted for subsequent interviews.